Marketing Summary



Marketing Summary

Marketing Activities

    For our marketing activities, we used a flyer to generate interest about our online curriculum. We 

asked permission to post a flyer on the bulletin boards in The Clarke building on BYUI campus. We 

each posted a digital copy of our flyer on Instagram and Facebook. We created an Instagram page for 

our curriculum to generate more interest. We also encouraged our friends and families to share the 

posts to reach more people.

Title

    The title for our curriculum is ‘Communication and Conflict Resolution in Intimate Relationships’. 

It is geared towards individuals and couples who would like to learn better communication and conflict

resolution strategies. We have used information from peer reviewed articles and experts in the fields of

family relations and communication to design a curriculum that we hope can be helpful to many.

Marketing Material

    We created a fun and colorful flyer that describes our curriculum and put the link to our website at 

the bottom for their reference. We placed a copy of the flyer in the appendix. We also each created 

social media announcements informing people of our curriculum and inviting them to participate.

Challenges/Obstacles

    The major challenges we have run into are getting people to participate. We have had several people 

go to our blog and check it out but have not received any comments or participation yet. To address 

this challenge, we are reaching out on social media and asking people to please comment on our 

website so that we know they are participating.

Lessons Learned

    We have learned that marketing is the most difficult part of starting a new curriculum. You have to 

generate interest and know how to share it and with who. It is hard to get people to share it for you or 

have people want to get involved. People are busy and don’t know that they need or want your 

curriculum until they fully invest themselves in participating in it.

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